Watch Luke Bryan’s “Pay It Forward Live” Concert

Watch Luke Bryan’s “Pay It Forward Live” Concert

On April 16, Luke Bryan was the featured artist on Verizon’s Pay It Forward Live, a live-stream concert series that supports small businesses affected by COVID-19.

Over the course of the concert, Luke performed “Sunrise, Sunburn, Sunset,” “Strip It Down,” “Most People Are Good,” “Play It Again” and more as viewers were encouraged to support local businesses in their own communities by shopping online, buying gift cards, ordering meals and more. Verizon is also donating $10, up to $2.5 million, to support small businesses when the hashtag #PayitForwardLIVE is used.

“When I heard about the Pay It Forward program Verizon was doing to support local small businesses, I loved the idea of doing my part to help raise awareness for it,” says Luke. “These are the people who wake up every day living out their dreams and passions and bringing them into our communities. Let’s all continue to do right, support each other and . . . Pay It Forward.”

Watch Luke’s concert below.

photo by Tammie Arroyo,